Inside the farm
Farm people, responsible practices, local sourcing and traceability shown with real footage.
Social media · Content production · Paid growth
Turning UAE-grown trust into daily demand.
A production-led social growth proposal for Daarzood—connecting farm provenance, organic standards, food inspiration, influencer credibility and performance media across the UAE.
InstagramFacebookTikTokMeta AdsInfluencer Coordination
01 · Brand opportunity
The content already has a powerful source: the farm itself.
Daarzood can own a distinctive UAE food story by consistently proving what “fresh, local and organic” means—from animal care and certification to family meals and farm-to-door convenience.
02 · Content architecture
Six pillars that move people from attention to purchase.
Know your food
Cuts, freshness, storage, nutrition, comparisons, bundles and product education.
Cook with Daarzood
Fast recipes, chef techniques, family meals, Ramadan and UAE seasonal moments.
Standards made clear
Organic, halal, free-range and food-safety proof translated into accessible stories.
People & creators
Customer stories, UGC, nutrition voices, home cooks, chefs and influencer collaboration.
Reasons to buy now
Bundles, retail availability, seasonal offers and social-to-store conversion journeys.
03 · Operating model
One connected monthly content engine.
Research guides the story. Production builds the assets. Media turns the best-performing creative into scalable reach and sales.
Research
Audience, competitor, trend and seasonal analysis.
Strategy
Pillars, offers, campaign themes and monthly calendar.
Production
Concepts, shoots, food visuals, editing and design.
Publishing
Copy, scheduling, community and escalation.
Promotion
Meta campaigns, creator amplification and retargeting.
Learning
Reporting, creative analysis and optimisation.
04 · Recommended retainers
Three UAE-market plans, scaled by production.
Agency management and recommended advertising budgets are separated for clarity. Advertising is funded by the client and paid directly to the platforms or in advance.
TIER 01
Farm-Fresh Foundation
AED 7,500 / month agency
Recommended media: AED 3,000 / month
For consistent brand presence and a dependable monthly content rhythm.
- 12 feed deliverables: 8 static/carousels + 4 reels
- 12 story frames/month
- 1 half-day content production session/month
- Instagram + Facebook management; TikTok reel repurposing
- Monthly research, strategy and content calendar
- English copy + priority Arabic adaptations
- Business-day comment and DM monitoring
- Meta Ads management: up to 2 active campaigns
- Nano-creator shortlist + outreach
- 1 managed nano collaboration per quarter
- Monthly report and strategy call
AED 10,500 / monthTotal planned investment incl. recommended media
Recommended
TIER 02
Retail Growth
AED 12,000 / month agency
Recommended media: AED 6,000 / month
For faster audience growth, richer storytelling and sustained commerce campaigns.
- 16 feed deliverables: 10 static/carousels + 6 reels
- 20 story frames/month
- 1 full content production day/month
- Instagram + Facebook + TikTok management
- Recipe, product, lifestyle and farm content formats
- English and Arabic content adaptation
- Daily business-hours community management
- Meta Ads: 3–4 campaigns, retargeting and tests
- 1 managed nano/micro collaboration per month
- Creator amplification and usage coordination
- Biweekly optimisation + monthly strategy report
AED 18,000 / monthTotal planned investment incl. recommended media
TIER 03
Market Authority
AED 18,000 / month agency
Recommended media: AED 12,000 / month
For leadership-level visibility, high production output and continuous creator activation.
- 24 feed deliverables: 14 static/carousels + 10 reels
- 30 story frames/month
- 2 content production days/month
- Farm, kitchen, chef, retail and lifestyle shoots
- Dedicated English + Arabic content streams
- Daily business-hours community and lead escalation
- Meta + TikTok Ads with full-funnel retargeting
- Weekly creative and media optimisation
- Up to 2 managed creator collaborations/month
- 1 chef/creator activation concept per quarter
- Weekly dashboard + quarterly growth review
AED 30,000 / monthTotal planned investment incl. recommended media
TAILORED SOLUTION
Let’s tailor a plan →Looking for a customized plan?
We can prepare a tailored package around Daarzood’s available budget, campaign objectives and production requirements. The number of creatives, reels, production days, platforms, influencer collaborations, community-management coverage and monthly advertising spend can be adjusted to create the right working scope.
Influencer clarification: creator discovery, vetting, outreach, negotiation support, briefing, coordination and reporting are included at the stated cadence. Influencer talent fees, paid placements, usage/licensing rights, product gifting, travel and special production expenses are excluded and require Daarzood’s written approval.
05 · Detailed service coverage
What is managed behind every deliverable.
Select an area to review the recurring work. The output volume and cadence scale with the chosen tier.
Research, planning and content intelligence
- Brand, audience and competitor review
- Monthly social trend and format research
- UAE retail and food-season opportunity mapping
- Content pillars and campaign narratives
- Offer and product-priority planning
- Monthly editorial calendar
- Creative hooks, scripts and shot planning
- Approval and production coordination
Production and creative delivery
- Concept development and art direction
- On-site photo/video sessions per tier
- Product, farm, lifestyle and recipe formats
- Reel editing, subtitles and audio selection
- Static design and carousel storytelling
- Story adaptations and promotional assets
- Brand consistency and export optimisation
- Two consolidated revision rounds/calendar
Social media management
- Instagram, Facebook and TikTok coverage by tier
- Captions, hashtags, links and scheduling
- English/Arabic adaptation as specified
- Comment and DM monitoring in business hours
- Customer-service escalation to Daarzood
- Organic engagement and brand-safety checks
- Profile and highlight recommendations
- Monthly publishing quality assurance
Advertising management
- Campaign structure and audience strategy
- Awareness, engagement, traffic and sales goals
- Prospecting and website-engager retargeting
- Creative A/B testing
- Budget pacing and placement optimisation
- Pixel/tracking health recommendations
- Commerce-feed integration guidance where available
- Client funds all platform media spend
Influencer and creator collaboration
- Creator discovery and brand-fit screening
- Audience quality and engagement review
- Outreach and negotiation support
- Campaign brief, talking points and claims control
- Product/logistics coordination support
- Content review before publication
- Usage-rights and amplification coordination
- Reach, views, engagement and link reporting
Analysis and optimisation
- Reach, watch time, saves and engagement
- Follower and community-quality movement
- Top hooks, formats, products and themes
- Spend, CPM, CTR, CPC and conversion signals
- Creator campaign performance
- Competitive and trend observations
- Clear next-month actions
- Quarterly direction review in Authority
06 · Side-by-side comparison
Every tier at a glance.
| Monthly scope | Foundation | Retail Growth ★ | Market Authority |
|---|---|---|---|
| Agency management | AED 7,500 | AED 12,000 | AED 18,000 |
| Recommended client-funded media | AED 3,000 | AED 6,000 | AED 12,000 |
| Feed creatives | 12 | 16 | 24 |
| Reels included | 4 | 6 | 10 |
| Story frames | 12 | 20 | 30 |
| Production | 1 half-day | 1 full day | 2 full days |
| Platforms managed | IG + FB; TikTok repurpose | IG + FB + TikTok | IG + FB + TikTok |
| Influencer coordination | 1/quarter | 1/month | Up to 2/month |
| Paid campaign depth | Up to 2 Meta campaigns | 3–4 Meta campaigns | Meta + TikTok full funnel |
| Optimisation | Monthly | Biweekly | Weekly |
07 · Investment summary
Monthly, quarterly and annual planning clarity.
Foundation
Agency + media/monthAED 10,500
Quarterly totalAED 31,500
Annual totalAED 126,000
Retail Growth
Agency + media/monthAED 18,000
Quarterly totalAED 54,000
Annual totalAED 216,000
Market Authority
Agency + media/monthAED 30,000
Quarterly totalAED 90,000
Annual totalAED 360,000
Commercial terms: agency fees are payable monthly in advance. Media amounts shown are recommended minimum budgets and may be adjusted with written approval. Prices exclude 5% UAE VAT. A six-month initial commitment is recommended to build, learn and optimise the content system.
Production assumptions: Daarzood provides timely product, farm/location access, brand information and approvals. Professional chefs/models, specialist food stylists, venues, permits, major props, travel outside agreed UAE locations and production beyond the plan allowance are quoted separately.
08 · First 90 days
Build the system, prove the formats, then scale.
Discover & establish
Audit, audience definition, content architecture, measurement review and first production calendar.
Test & learn
Compare farm, food, trust and commerce creative; activate prospecting and retargeting audiences.
Optimise & scale
Increase winning formats, add creator proof and issue a data-led next-quarter growth roadmap.
Recommended route
Choose Retail Growth for the strongest balance.
AED 12,000 in agency management plus AED 6,000 in client-funded media creates enough production depth, platform coverage and influencer cadence to generate meaningful learning and sustained retail demand.
Client portfolio access: selected client work is protected for confidentiality. Please contact GNEXT to request access credentials or a guided portfolio presentation.
Proposal validity: 30 days · Scope subject to final brand access, locations and production requirements